Signage is one of the most important aspects of any business. It is the first thing that customers see when they arrive, and it can be a make-or-break factor in their decision to enter your store or not. Effective signage can help to increase foot traffic, boost sales, and create a more positive overall impression of your business.
It’s the first thing customers see. The sign outside your store is often the first exposure potential customers have to your business. You want to make sure that it’s eye-catching and conveys the right message about what your business has to offer. It can help increase customer engagement.
6 Tips For Effective Signage
Keep It Legible and Visible
Less is more when it comes to signage. Keep your message short and legible so that it is easy to see and read. Choose a size for your sign or display that is appropriate for the distance it will be viewed from, taking into account any obstacles that may be in the way. Visibility is the most important part of your signage.
Make It Readable
The main part of effective signage is that its audience should be able to see it without difficulty. You must eliminate more complex fonts otherwise you’ll end up with a sign that no one is able to comprehend – in other words, a waste of money. Choosing a clear and readable font that is noticeable from a distance is key to making sure your company’s message is communicated.
Notice Your Competitors
Do you have any retail stores you use as benchmarks? How is your competition doing in terms of signage? Take a look at these stores and see how their signs compare with yours. Benchmarking is all about discovering new things to do and some that you shouldn’t. Learn from others by noting the best practices being implemented elsewhere.
The addition of a time and temperature display or an electronic variable message center can make your business a landmark in your community.
With today’s technology, signs are becoming more effective at delivering their owner’s messages while also becoming more cost-effective. The new electronic message centers allow you to change the message on your sign as easily as you change your mind.
One of the most important steps in signage design is choosing colors that will make potential customers think positively of your business. Utilize color schemes to help you make decisions, and try to stick with bright, recognizable colors. Many digital printers use color printing schemes that include red, yellow, and blue, so take that into account when designing your signage to get the best outcome. Another way to add emphasis is by using contrasting colors. This will make your sign more recognizable and easier to read.
It’s a question that has been debated for years: which is better for web design, serif or sans serif fonts? The answer, it turns out, is not so simple. Each type of font has its own set of benefits and drawbacks that need to be considered when choosing the right font for your website.
Serif fonts, such as Times New Roman, have small lines at the ends of their strokes. These lines help the eye move from one letter to the next, making it easier to read large blocks of text.
Sans serif fonts, such as Arial, do not have these lines. This makes them appear cleaner and more modern but can also make them more difficult to read.
The best way to decide which type of font is right for your website is to experiment with both and see which one works better for your particular situation. In general, serif fonts are better for large blocks of text, while sans serif fonts are better for shorter pieces of text, such as headlines.
If you’re still not sure which type of font is right for your website, consider hiring a professional web designer to help you make the best decision.
Benefits of Effective Signage
Signage holds great importance such as:
Signs are an important part of a company’s marketing strategy and can be very effective at promoting a business, drawing attention to it, and conveying important information that a business wants its potential customers to know. An exterior sign can be seen all day, every day of the year, and provides continuous, prominent exposure. Business signage is a popular method for getting the attention of thousands of potential customers and, in many ways, is more cost-effective than television, newspapers, and radio.
Increase Brand Awareness
Your signage should quickly and simply tell potential customers what your brand is all about, so it needs to give a great first impression. Additionally, having your interior signage, whether it’s for branding or safety, properly branded will further increase the number of times a person sees your logo, keeping your brand at top-of-mind.
To portray your brand through your signage effectively, brainstorm the best ways to use graphics, fonts, and colors—allowing you to stand out from competitors in various places throughout the customer journey. This will allow you to push your customers closer to a sale without being pushy. Remember, with good signage, the tiniest tweaks can make all the difference.
Competitive Marketing Tool
In a sea of businesses, signage can be the differentiator between customers choosing your company over your competitor’s. A creative and unique storefront sign can attract customers from a distance and draw them into your store. Proximity to high-traffic areas can also give your business a competitive edge. Outdoor and wayfinding signage should be placed near your business for people to easily discover your brand’s physical presence.