The trade show is an investment for your company, so you need metrics that prove why it’s worth the time and effort. The key to successful marketing at these events lies in organization creativity, resilience
Here are the best seven tips to ensure your trade show is a success
7 Best Tips For Successful Trade Show
Plan Far in Advance:
One of the most important things you can do before a trade show is to plan well ahead. It’s never too early! Inform your team about travel dates and book flights, hotel rooms, or other accommodations as soon as possible because costs will increase when more people want the same service (and sites). Make sure they secure room blocks in advance so if there are any last-minute cancellations don’t get stranded without accommodation options on-site for one day at least- especially since many hotels sell out fast during major events like these!).
Trade shows are a fantastic opportunity to get in touch with potential clients and learn more about their needs. These events offer an excellent space for announcing new products, services, or big news that you want them aware of before it’s too late! The four-to six week period leading up to the show should be used wisely so as not to miss out on important connections at your desired industry level within this time frame – don’t forget what other companies may know each others’ business well enough already?
Prepare the Sales and Executive Teams:
There’s a lot that goes into trade show preparation, and many people are involved. Marketing teams typically attend these events as well because they market the company merchandise along with other goods to potential customers or investors who may have never heard of you before! Sales will pitch their products at this gathering- so make sure management knows what each group needs beforehand – otherwise confusion can set in quickly when things don’t go according to plan.
When you are planning for tradeshows, it is important to think about the logistics of your team. The first thing that should be included on everyone’s calendars and in their time zone are meetings with other vendors or attendees at the show! It’s also necessary to create a document that explains where things stand regarding expectations- this includes phone numbers if any vendor needs them while they’re out there so don’t forget to print some copies as needed (especially since these will come in handy during travel).
Trade show attendees should be aware of the various tasks that need completion before arriving at a trade show. Invite everyone who will be attending to participate in the ” prep call” for this event, where you can prepare slides and agenda items with housekeeping information such as hotel addresses or dress codes. It is also important not only to detail our meeting times but provides an overview of what events are planned around them so people know how best to spend their time while there!
Schedule Pre-Show Booth Meeting:
Trade shows can be full of opportunities for business, but it’s important you know what to do when they come. Trade show preparation includes setting realistic goals and prepping your team so that success is always in sight!
The most successful trade shows I’ve executed were the ones where sales and marketing worked together beforehand by scheduling booth meetings with prospects or partners ahead of time – this way there isn’t any guesswork involved on either side. Set an achievable goal (e..g., use last year’s number) then increase 25%.
In addition, create a shared calendar so that the sales team can see which executives will be available during each day of the trade show.
To be Active on Social Media:
Social channels are an excellent way to engage with attendees before, during, and after your events. Post photos from the event on social media so that people can follow along at any time – including when you’re not there in person! When it comes down right now make sure everyone knows where they will find their prize instantaneously by tagging @event_name, #occasion, or even just listing out booth numbers. This is very important information which should never be forgotten unless absolutely necessary because if someone doesn’t know what’s happening then how could anyone else enjoy themselves?
Remember, fun giveaways equal more traffic. Invest the extra money in a giveaway or activity to attract attendees and get creative with your offerings! I have seen everything from slot machines that offer cash prizes up to frozen margaritas served on-site at events-everyone loves food so rent an espresso machine if you’re renting out space inside of your booth for people who want coffee while they hang Flipline Fishing (my personal favorite).
Fun activities are always better than simple handouts because it encourages visitors to stay around longer; especially when there’s something entertaining waiting – like free drinks/games/activities…
In addition to meeting with your onsite team before the show opens, get practice scanning badges and note-taking so you can share this information post-show. You should also take advantage of scanners that provide opportunities for typing during conversations by entering notes into them following a conversation in order to help promote activities at future trade shows.
Scan the badges of everyone that stops by your booth. It would be a shame to miss passing on quality leads because they were not scanned properly, especially with all this data available now in one place!
Debrief and Follow Up:
The trade show is over and you should take some time to debrief. Review what worked well, opportunities for improvement, or new ideas that were discussed during the call with your team members after each day of exhibiting at this event! Did anyone have any feedback on booth location? What messages resonated most among attendees they saw walking by. or stopping in their traveled path through exhibit hallways?). These notes will be useful when determining changes needed ahead of next year’s exhibition so all information gathered can contribute together towards improving upon our success rate from last week.”
With a trade show, you have to be ready for the post-show follow-up. Make sure all leads are uploaded into your CRM system and shared with sales within 48 hours of event completion; this data provides insight into booth traffic numbers as well as potential opportunities that may arise because people were interested enough in what was happening at their booths or attractions throughout these events!